Food as Medicine: Nutrition in the Produce Aisle
How Suppliers and Independents Can Work Together to Help Customers Eat More Fruits and Vegetables
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Industry leaders share how food can be medicine for our bodies and independents’ bottom line, as well. They’ll examine the entire shopping experience and show how easy it is for consumers to put more fruits and vegetables in their diets. Discussion highlights include:
- How to keep fresh food items moving through warehouses and stores
- How suppliers and retailers can work together to improve customers’ understanding of the importance of fruits and vegetables in their diets
- Organic vs. conventional fruits and vegetables
- Where fruits and vegetables fit with new plant proteins
- The important role fresh produce plays in a healthful post-COVID diet
This is an excellent forum that brings you new ideas to boost customer acceptance, incorporate positive fresh food messaging and increase fresh food ROI.
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PANELISTS:
Emily Parent, MFCS, RD, LD
Health & Wellness Manager
Coborn’s Inc.
Emily leads Coborn’s team of supermarket registered dietitians and works closely with category managers, department leads and vendors to develop dietitian-backed omnichannel promotions. She received the Progressive Grocer Retail Dietitian Outstanding Innovation Award in 2017 and Retail Dietitian of the Year for The Produce for Better Health Foundation and Retail Dietitian Business Alliance in 2019.
David Bright
Vice President of Marketing
Grimmway Farms
David is vice president of marketing for Grimmway Farms where he is responsible for marketing, category management and sales analysis. He is an expert at using research and analysis to develop effective positioning strategies. He has more than 30 years of experience in the industry.
Angela Hernandez
Director of Marketing
Trinity Fruit Company
Angela is the director of marketing for Trinity Fruit Company. She has spent her entire life in agriculture and has more than 10 years of experience in the produce industry. She is strategic and passionate about marketing fresh fruit to retailers and consumers.
MODERATOR:
Jennifer Strailey
Editorial Director
The Packer
Jennifer Strailey is the editorial director of The Packer, the produce industry’s most respected publication. She brings more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage. She provides retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales.
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