What Does Responsible Recruitment Mean?



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Listen in as fresh produce industry expert CIERTO teams up with EFI for a deep dive into responsible recruitment. Because these leaders understand the value of our front-line workers, they also know the quality of our workforce determines the quality of our products. This session will provide an overview of common practices and risks in the H2A program and by farm labor providers across the industry. The speakers will analyze not only how to avoid these risks but also how to proactively attract qualified, professional labor using innovative tools and resources.

Especially useful for human resources and compliance personnel, but also aimed at the needs of anyone in a leadership role of a farm operation, the key takeaways for this inciteful discussion will be:

  • How responsible recruitment addresses the greatest risks to the fresh produce industry
  • The value of becoming a "preferred employer" to improve business performance
  • Available resources and tools to assess labor recruitment risks




Kenton Harmer
Managing Director

Kenton is the managing director for the Equitable Food Initiative (EFI), a non-profit skill-building and certification organization that improves working conditions, pest management and food safety in the fresh produce industry. EFI works with major buyers, suppliers, workers and consumer groups to provide greater assurance regarding supply chain conditions while generating measurable value for all stakeholders.

Kenton directs the multi-stakeholder process responsible for the ecosystem of standards, policies and relationships that allow EFI to certify fresh produce farms for industry best practices. Before joining EFI in 2013, Kenton was the director of the Sustainable Agriculture Practice at Milepost Consulting, where he worked with industry leaders, such as NatureSweet, Driscoll's and the National Mango Board to set sustainability strategies, implement programs and report on results. Prior to transitioning to the agricultural sector, Kenton worked in emergency humanitarian relief. Kenton holds an MBA in sustainability management from Presidio Graduate School. 


Norma Encinas
H2A Program Director

Norma has spent over 10 years working progressively in the H2A program, successfully processing and delivering thousands of workers to numerous companies throughout the country. Her expertise assists the agricultural industry in administering the numerous complex legal and compliance issues of the H2A process. For the past 4 years, she has served as the H2A program director for CIERTO, an international organization that recruits, trains and dispatches farmworkers to farms in the United States with an emphasis in ethical and transparent recruitment. This is a full-scale approach that brings value throughout the agricultural supply chain. 

Prior to working for H2A, Norma was employed with the Arizona Department of Economic Security as a Migrant and Seasonal Farmworkers (MSFW) Outreach Worker for three years. 

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Yes - we use FLCs for some percentage of our workforce  
No - we recruit and employ the vast majority of our workforce directly  


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